Timeline
Motor Specialty Inc. celebrates our 75th Anniversary! A company that began as a one-man shop, quickly grew and added to Racine’s reputation as America’s motor manufacturing epicenter.
MSI developed a Planetary Gearmotor for conveyor systems used by the worlds largest online retailer.
MSI’s American made motors and design partnerships are consistent with our commitment to “Pride In Motion.”
MSI grew again alongside a uniquely American manufacturer of home and professional comfort products like the one pictured above.
These many advancements, along with our experienced staff and management enabled Motor Specialty Inc. to maintain its status as an on-time top quality American manufacturer without interruption even during the trying economic times of the late 2000s.
In keeping with our tradition of continued motor engineering and manufacturing techniques MSI invested in new windows-based testing equipment, automated balancing, and upgraded several field designs to include bondable magnet wire.
MSI expanded in the food service industry by partnering with the innovator of commercial blenders.
MSI expanded manufacturing capabilities to include both CNC machining and automated powder coating.
MSI rode the wave of specialty coffee vending machines, supplying motors to the world’s largest manufacturer of coffee grinding, brewing, and dispensing machines.
MSI cultivated its enduring relationship as a tier 1 supplier to the world’s largest manufacturer of pipe threading machines and drain cleaning machines.
MSI partnered with our major distributor and an international soft serve ice-cream giant to engineer and implement our Model 2500.
MSI begins development of our Permanent Magnet D.C. Motor Line (PMDC) to include the readily available Model 2000 and Model 3100.
Motor Specialty Inc. acquired Robbins & Meyers product line from Howard Industries increasing application experience for industries including fork trucks, cranes, industrial pumps, and heater blower motors in the automotive market.
MSI expands its market capabilities into the medical device, machine tool, and appliance industry. These applications include centrifuge motors, dental amalgamator, cast cutters, vending machine motors, drum pump motors, key cutters, hobby saws, jewelry fabrication, and electrical switchgear actuator motors.
MSI expands its product line to include vacuum cleaner motors, fuel pump motors, and medical device motors. MSI expands the facility on Lathrop to include fully operational machine shop.
MSI builds new state of the art facility at 2801 Lathrop Avenue in Racine, WI. Including automated winders, polyester conveyor system and conveyor paint line.
