Timeline
March 18, 2022
Motor Specialty Inc. celebrates our 75th Anniversary! A company that began as a one-man shop, quickly grew and added to Racine’s reputation as America’s motor manufacturing epicenter.
2022
MSI welcomes the DC Parallel Shaft Gearmotor line.
2020
MSI developed a Planetary Gearmotor for conveyor systems used by the worlds largest online retailer.
2018-Present
MSI’s American made motors and design partnerships are consistent with our commitment to “Pride In Motion.”
2010-Present
MSI grew again alongside a uniquely American manufacturer of home and professional comfort products like the one pictured above.
2000s
These many advancements, along with our experienced staff and management enabled Motor Specialty Inc. to maintain its status as an on-time top quality American manufacturer without interruption even during the trying economic times of the late 2000s.
2000s
In keeping with our tradition of continued motor engineering and manufacturing techniques MSI invested in new windows-based testing equipment, automated balancing, and upgraded several field designs to include bondable magnet wire.
2000s
MSI expanded in the food service industry by partnering with the innovator of commercial blenders.
1996
Motor Specialty Inc. partnered with Lambert Haner in developing brushless D.C. motors (BLDC).
1990s
MSI expanded manufacturing capabilities to include both CNC machining and automated powder coating.
1990s
MSI rode the wave of specialty coffee vending machines, supplying motors to the world’s largest manufacturer of coffee grinding, brewing, and dispensing machines.
1990s
MSI cultivated its enduring relationship as a tier 1 supplier to the world’s largest manufacturer of pipe threading machines and drain cleaning machines.
1980s
MSI partnered with our major distributor and an international soft serve ice-cream giant to engineer and implement our Model 2500.
1980s
MSI becomes the major supplier of flexible tool shaft motors, such as our Model 2900.
1980s
MSI begins development of our Permanent Magnet D.C. Motor Line (PMDC) to include the readily available Model 2000 and Model 3100.
1984
Motor Specialty Inc. acquired Robbins & Meyers product line from Howard Industries increasing application experience for industries including fork trucks, cranes, industrial pumps, and heater blower motors in the automotive market.
1970s
MSI expands its market capabilities into the medical device, machine tool, and appliance industry. These applications include centrifuge motors, dental amalgamator, cast cutters, vending machine motors, drum pump motors, key cutters, hobby saws, jewelry fabrication, and electrical switchgear actuator motors.
1960s
MSI expands its product line to include vacuum cleaner motors, fuel pump motors, and medical device motors. MSI expands the facility on Lathrop to include fully operational machine shop.
1961
MSI builds new state of the art facility at 2801 Lathrop Avenue in Racine, WI. Including automated winders, polyester conveyor system and conveyor paint line.
1951
MSI begins manufacturing universal motor Model 700 for W.W. Grainger Inc.