Timeline

March 15

March 18, 2022

March 18, 2022
Motor Specialty Inc. celebrates our 75th Anniversary! A company that began as a one-man shop, quickly grew and added to Racine’s reputation as America’s motor manufacturing epicenter.
February 3

2022

GPP Motors Family
MSI welcomes the DC Parallel Shaft Gearmotor line.
February 12

2020

2020
MSI developed a Planetary Gearmotor for conveyor systems used by the worlds largest online retailer.
November 20

2018-Present

MSI Expands Building and Product Lines
MSI’s American made motors and design partnerships are consistent with our commitment to “Pride In Motion.”
November 20

2010-Present

Core Products
MSI grew again alongside a uniquely American manufacturer of home and professional comfort products like the one pictured above.
November 20

2000s

Motors By Motor Specialty
These many advancements, along with our experienced staff and management enabled Motor Specialty Inc. to maintain its status as an on-time top quality American manufacturer without interruption even during the trying economic times of the late 2000s.
November 20

2000s

Testing
In keeping with our tradition of continued motor engineering and manufacturing techniques MSI invested in new windows-based testing equipment, automated balancing, and upgraded several field designs to include bondable magnet wire.
November 20

2000s

Inside Of A Motor
MSI expanded in the food service industry by partnering with the innovator of commercial blenders.
November 20

1996

MSI Expands Building and Product Lines
Motor Specialty Inc. partnered with Lambert Haner in developing brushless D.C. motors (BLDC).
November 20

1990s

Motor Manufacturing
MSI expanded manufacturing capabilities to include both CNC machining and automated powder coating.
November 20

1990s

Motors
MSI rode the wave of specialty coffee vending machines, supplying motors to the world’s largest manufacturer of coffee grinding, brewing, and dispensing machines.
November 20

1990s

Internals Of Motors
MSI cultivated its enduring relationship as a tier 1 supplier to the world’s largest manufacturer of pipe threading machines and drain cleaning machines.
November 20

1980s

Motor Specialty Motor
MSI partnered with our major distributor and an international soft serve ice-cream giant to engineer and implement our Model 2500.
November 20

1980s

Motors
MSI becomes the major supplier of flexible tool shaft motors, such as our Model 2900.
November 20

1980s

Models 2000-2010 and 3100
MSI begins development of our Permanent Magnet D.C. Motor Line (PMDC) to include the readily available Model 2000 and Model 3100.
November 20

1984

1984
Motor Specialty Inc. acquired Robbins & Meyers product line from Howard Industries increasing application experience for industries including fork trucks, cranes, industrial pumps, and heater blower motors in the automotive market.
November 20

1970s

medical device, machine tool, and appliance motors
MSI expands its market capabilities into the medical device, machine tool, and appliance industry. These applications include centrifuge motors, dental amalgamator, cast cutters, vending machine motors, drum pump motors, key cutters, hobby saws, jewelry fabrication, and electrical switchgear actuator motors.
November 20

1960s

1960s
MSI expands its product line to include vacuum cleaner motors, fuel pump motors, and medical device motors. MSI expands the facility on Lathrop to include fully operational machine shop.
November 20

1961

New Motor Specialty Facility in 1961
MSI builds new state of the art facility at 2801 Lathrop Avenue in Racine, WI. Including automated winders, polyester conveyor system and conveyor paint line.
November 20

1951

Motor Specialty Motor Model 700
MSI begins manufacturing universal motor Model 700 for W.W. Grainger Inc.