Motor Specialty Inc., has a proud history spanning over 75 years. Within the last year, MSI made several significant changes, including promoting Charles Helm to be our President. As we wrapped up our 75th anniversary year, our team undertook a rebranding, capturing the heart of who we are and what we do manufacturing American-made DC motors and armature/field sets.
Our new logo reflects our commitment to preserving Pride in Motion, one of MSI’s core values, and conveys the essence of our brand. We updated our 1960s logo into a bold, modern design that features a vibrant color palette and sleek, modern font with the iconic MSI armature/field set. This new logo symbolizes our dedication to innovation and progress while still preserving our rich history.